New Live Target Swimbait Series

LIVETARGET has combined nature’s best with modern technology to create an exciting new collection of Swimbaits. Available in 9 common forages, the Swimbait Series is designed to look and swim just like real fish. Get Pro Tips on the Swimbait Series key features and how to fish them with FLW Touring Pro Scott Martin.

Local TopShelf Shimano Dealer

  • The Shimano NASCI Spinning Reel is an exciting, new, powerful spinning reel with unparalleled gear durability at its price point. Featuring Shimano’s HGN gearing and X-Ship technology for improved power, functioning and durability, the NASCI also comes equipped with an upgraded drag system. Shimano’s new Coreprotect technology greatly improves water-resistance and corrosion protection as well, while the NASCI’s G Free Body design positions the oscillation gear and the reel’s center of gravity closer to rod, greatly reducing fatigue while fishing. A great choice for everything from light freshwater to medium saltwater applications, the Shimano NASCI Spinning Reel is loaded with features and performance.

    -Hagane gearing
    -G Free Body
    -X Ship
    -Thick Bail Wire

We have all the NEW Conflict II's here in store

2018 Penn Conflict II Spinning Rod and Reel Combo

We now have the

NEW Penn Conflict II Combo 2018 model


  • HT-100™ carbon fiber drag washers
  • 100% graphite blank for incredible strength
  • Fuji® aluminum oxide guides
  • Graphite reel seat
  • The PENN Conflict II combos feature stealthy cosmetics, a Freaky Light design (our lightest spinning reel/rod combo ever), and silky smooth HT-100 drag. The RR30 Rigid Resin body and rotor are extremely lightweight and durable. Internally the Conflict II is powered with our CNC Gear Technology, and high quality stainless steel ball bearings. The rod is made using our 24ton graphite, and features Fuji Aluminum Oxide guides and top grade cork handles.

The Star Rods are Here!!!

Star Rods

Your new Star Rod dealer!

All your Star Rod needs wether inshore or offshore.

Zmans New Trout Tick Plastics

How to Fish the Zman Trout Trick from RalphPhillipsInshore on Vimeo.

Your Top Choice for fishing and boating needs

We are Dedicated to the Fishermen for their many years of Sport Enthusiasm

We offer a large selection of Rods, Reeels, Tackle, Live and Frozen bait.


Plenty of inshore/offshore tackle. Live bait, frozen bait,  artificial baits, along with all the fishing apparel that you will need for a great day of fishing. Our experienced staff is always on hand to offer free advice and friendly service.

Open 6 days a week, so you can always count on us, for all your fishing needs. Stop in see what we have or give us a call locally  727-940-7928.

Where to Find Us:


Holiday Location:

J & J Bait and Tackle

Outfitters II

1234 Baillies Bluff Rd.

Holiday, FL 34691

(727) 940-7928 

Business Hours:


6am - 4pm
Closed Tuesday
Weds -Thur
6am - 4pm
Fri - Sun
6am - 5pm
Easter Sunday
Thanksgiving Day
Christmas Eve
6am - 12pm
Christmas Day

  • Cast Nets
  • Dinks & Snacks, Ice
  • Live & Frozen Bait
  • Rods, Reels & Tackle
  • Marine Supplies
  • Large Selection of Artificials
  • Large Selection Of Tackle
  • Fishing Apparel, Hats
  • All of Your Live Bait Species for Salt Water
  • Sunglasses, Sun Protection & More

Get Social With Us